The online store
Add an online store to your project and you get two pieces that work together: a public storefront where your customers browse and buy, and Products, an internal tool only you can see, where you manage the catalog, follow sales, and email your buyers. The storefront is one of your project’s public apps, living at its own address on your project URL.
The store sells digital products — files your customers download, a link they’re sent to, or content delivered by email — as one-time purchases or as memberships billed monthly or yearly. Free products work too.
What your customers see
The storefront is a complete small shop:
- Home. Your products in a searchable, filterable catalog under your business name and tagline.
- A page for every product. Images, a written description, highlights, and the price. Membership products carry a monthly-or-yearly picker with the savings spelled out in words.
- Checkout and the return page. Paying happens on a Stripe-hosted checkout page. Afterwards your customer lands back in your store, the order is confirmed, and the goods arrive on the spot — download buttons, the link, or a note to check their email, depending on the product.
- The library. Everything a customer owns, ready to download again whenever they like, along with the state of their memberships. A customer whose membership payment failed can fix it from here.
- Sign-in. Customers sign in with their email address and enter the code we sent. There are no passwords. Customer accounts covers the details.
A customer’s account spans your whole project, so what someone buys in the store follows them into your other apps.
Set up the store
Pick Online store when you create your project, or add it later with + New. Setup asks what you sell, and the agent builds real product pages from your answer, ready for you to refine in Products.
Checkout runs on your own Stripe account. Until Stripe is connected and approved, the store can’t take money: paid products stay drafts, and Products shows a banner reminding you what’s left to do. Free products can go live in the meantime. Get paid walks through connecting Stripe and how pricing and offers work.
Manage the catalog in Products
Products has three tabs: Products, Sales, and Emails.
The Products tab lists your catalog, each row with a status chip and its sales so far. The editor walks a product through content, images, delivery, and pricing, ending at the Publish button — which checks the product over and names anything missing before putting it on sale. Prices themselves are changed by the agent: the editor’s pricing buttons, such as Change the price, write that request into the chat for you to send. Archiving a product takes it off sale for good; anyone who bought it keeps what they were delivered.
The Sales tab shows recent weeks as bars, totals per product, and the latest orders. Orders placed in the preview are labeled, so test buys never blend into your live numbers.
The Emails tab sends one message to everyone who bought a given product and keeps a history of past sends beneath the composer. Free products have no buyer list to write to. Sends count toward a daily cap — see Limits — and Send email covers email from your project more broadly.
Change how the storefront looks
Products manages what you sell. To change how the store looks or behaves — layout, colors, the wording on the home page, a new section — ask the agent on the store itself. The agent works, the preview updates, and you publish when it’s right.
Test before you sell
Open the store’s preview and use Preview as to browse as a particular kind of customer: signed out, signed in, or one who already owns your products. That lets you walk the product page, the checkout return, and the library exactly as a buyer would. Preview orders stay entirely apart from your real sales — they appear labeled in the Sales tab and never touch live data. Preview and publish explains previews, versions, and going live.