---
title: "Digital products to sell: 25 ideas (and what sells on Spark)"
description: "How to choose a digital product to sell: start with the customer you know best and figure out what they will pay for."
canonical: "https://spark.site/blog/digital-products-to-sell"
---

Guides

# Digital products to sell: 25 ideas (and what sells on Spark)

How to choose a digital product to sell: start with the customer you know best and figure out what they will pay for.

![](https://spark.site/images/authors/dan-li.jpg)

Daniel Li October 28, 2026

![‘Digital products to sell.’ with the Spark logo, beside the Game Assets store home page and the Shop the Bio link-in-bio page on a phone.](https://spark.site/images/blog/digital-products-to-sell/cover.png)

A digital product is something you create and sell as a digital download.

Digital products can be great businesses because you can sell the same item multiple times, at no additional cost, and you don’t have to worry about inventory or shipping. The buyer just pays and downloads the file.

The hard part is identifying what to make. Most people start with a product and then go looking for buyers. I think it works better the other way round: start with the customer, then pick the product they’d buy from you.

This guide walks through the process in three steps, with 25 kinds of digital products to choose from.

Contents

1.  [The short answer](https://spark.site/blog/digital-products-to-sell#the-short-answer)
2.  [What counts as a digital product](https://spark.site/blog/digital-products-to-sell#what-counts-as-a-digital-product)
3.  [Step 1: Decide which customer you know best](https://spark.site/blog/digital-products-to-sell#step-1-decide-which-customer-you-know-best)
4.  [Step 2: Pick the product that fits them](https://spark.site/blog/digital-products-to-sell#step-2-pick-the-product-that-fits-them)
    1.  [Templates](https://spark.site/blog/digital-products-to-sell#templates)
    2.  [Printables, planners, and patterns](https://spark.site/blog/digital-products-to-sell#printables-planners-and-patterns)
    3.  [Ebooks, guides, and courses](https://spark.site/blog/digital-products-to-sell#ebooks-guides-and-courses)
    4.  [Assets for creators](https://spark.site/blog/digital-products-to-sell#assets-for-creators)
5.  [Step 3: Check that it will sell](https://spark.site/blog/digital-products-to-sell#step-3-check-that-it-will-sell)
6.  [What people sell on Spark](https://spark.site/blog/digital-products-to-sell#what-people-sell-on-spark)
7.  [How to price a digital product](https://spark.site/blog/digital-products-to-sell#how-to-price-a-digital-product)
8.  [Where to sell digital products](https://spark.site/blog/digital-products-to-sell#where-to-sell-digital-products)
9.  [How to start selling](https://spark.site/blog/digital-products-to-sell#how-to-start-selling)
10.  [Start from a template](https://spark.site/blog/digital-products-to-sell#start-from-a-template)
11.  [Questions people ask](https://spark.site/blog/digital-products-to-sell#questions-people-ask)
     1.  [What digital products sell best?](https://spark.site/blog/digital-products-to-sell#what-digital-products-sell-best)
     2.  [How do I choose a digital product to sell?](https://spark.site/blog/digital-products-to-sell#how-do-i-choose-a-digital-product-to-sell)
     3.  [How much should I charge for a digital product?](https://spark.site/blog/digital-products-to-sell#how-much-should-i-charge-for-a-digital-product)
     4.  [Do I need a website to sell digital products?](https://spark.site/blog/digital-products-to-sell#do-i-need-a-website-to-sell-digital-products)
     5.  [Can I sell digital products without an audience?](https://spark.site/blog/digital-products-to-sell#can-i-sell-digital-products-without-an-audience)

## The short answer

To choose a digital product to sell, start with the customers you know best: people from your job, your hobby, or your audience.

Then pick the kind of product they already buy, such as templates, printables, ebooks, presets, or sound packs, that you can make well. On Spark, most digital products are priced around $19.

## What counts as a digital product

A digital product is any file or online resource a customer buys and downloads or opens, such as a template, printable, ebook, preset, sound pack, or course. The seller makes it once, and each additional sale costs nothing to deliver.

Most digital products sell as a one-time purchase. Some, like a library of templates that grows each month, sell as a subscription.

## Step 1: Decide which customer you know best

You’ll sell more to people you understand. You know their problems and the words they use for them, so you know what to make. You know where they spend time online, so you know where to tell them about it.

Write down the groups of people you know well. Look in three places:

-   **Your work.** The people you work with or serve every day. A teacher knows what other teachers need for Monday morning. A real estate agent knows what agents need to do every time a new listing goes live. A bookkeeper knows where small business owners need help.
-   **Your hobbies and network.** Communities you already belong to, such as runners, home cooks, knitters, photographers, or people who make games. Think about both your IRL and digital networks.
-   **Your audience.** If people follow you on Instagram, TikTok, YouTube, or a newsletter, you already know what they come to you for.

Then score each group with four questions:

1.  Do they already spend money on digital products?
2.  Do they have a problem that a file could solve?
3.  Do you know where they gather online?
4.  Would they trust you on the subject?

The group with the most yeses is your first customer. Describe them in one line, such as “real estate agents who post new listings on Instagram” or “parents who homeschool young kids”.

## Step 2: Pick the product that fits them

Now think about your customer and where they hang out online and compare it to the table below. Each row of this table describes a kind of digital product.

Look for rows where there could be a good match between your customer, your expertise, and what you can create.

If more than one fits, pick the one you can finish faster. Shipping a first product teaches you more about your buyers than polishing a bigger one.

### Templates

| Product | What it is |
| --- | --- |
| Social media post templates | Ready-made Instagram and Facebook post designs that small businesses and creators fill in with their own photos and text. |
| Wedding and party invitations | Editable invitation designs for weddings, birthdays, and baby showers, which buyers personalize and then print or send. |
| Real estate marketing templates | Listing announcements, open house flyers, and “just sold” posts that agents reuse for every new property. |
| Budget and finance spreadsheets | Excel or Google Sheets files for budgets, debt payoff, or small business bookkeeping, with the formulas already set up. |
| Resume templates | Clean, formatted resume and cover letter layouts that job seekers edit in Word, Google Docs, or Canva. |
| Notion templates | Prebuilt Notion workspaces, such as a content calendar, a habit tracker, or a client tracker, that buyers copy into their own account. |

### Printables, planners, and patterns

| Product | What it is |
| --- | --- |
| Printable planners and worksheets | Daily, weekly, or goal planners as PDFs that buyers print at home or fill in on a tablet. |
| Coloring books and pages | Line art in a theme, such as animals or patterns, for kids or for adults who color to relax. |
| Lesson plans and classroom printables | Ready-to-teach lessons, worksheets, and activities that save teachers and homeschooling parents prep time. |
| Wall art and digital art prints | High-resolution art or photos that buyers print at home or at a print shop to frame. |
| Digital planners | Planners with clickable tabs that buyers use in a note-taking app such as GoodNotes on an iPad, instead of printing. |
| SVG cut files | Designs for cutting machines such as Cricut, which crafters use to make shirts, mugs, stickers, and signs. |
| Sewing and knitting patterns | Step-by-step patterns with measurements for a garment, toy, or accessory, sold to people who sew, knit, or crochet. |

### Ebooks, guides, and courses

| Product | What it is |
| --- | --- |
| Cookbook ebooks | A collection of tested recipes with photos, often sold by people who already post recipes on social media. |
| Workout plans and training programs | A week-by-week plan for a goal, such as getting stronger at home or running a first 10K. |
| How-to guides | A short, practical ebook that takes a beginner through a skill you know well. |
| Meal prep and grocery guides | Weekly meal plans with shopping lists, built around a goal such as high protein or a tight budget. |
| Online courses | A series of video or written lessons that teach a skill step by step, often with worksheets and a members area. |

### Assets for creators

| Product | What it is |
| --- | --- |
| Photo presets | One-click editing styles for Lightroom or other photo apps, sold to photographers and content creators who want a consistent look. |
| Stock photos | Photos of a city, a profession, or a subject that designers, marketers, and bloggers license for their own work. |
| Music loops and sample packs | Short, royalty-free audio clips that video makers and music producers drop into their projects. |
| Sound effects | Packs of sounds, such as footsteps, menu clicks, or explosions, for game developers and video makers. |
| Pixel art, fonts, and sprite packs | Characters, tiles, and typefaces that indie game developers use instead of drawing everything themselves. |
| 3D models | Ready-made objects, characters, or scenes, such as low-poly packs, that game developers and 3D artists use in their own work. |
| Phone wallpapers | Art or photos cropped to phone screen sizes, usually sold by artists and creators to their fans. |

Some pairings, to show how the two steps fit together:

-   **A real estate agent** sells a pack of listing announcement templates to other agents. One shop on Spark sells a pack of ten.
-   **A teacher** sells lesson plans and classroom printables to other teachers.
-   **A personal trainer with followers** sells a 12-week workout program, with a free 7-day starter guide.
-   **A wedding photographer** sells Lightroom presets to other wedding photographers.
-   **A game developer** sells sprite packs or sound effects to other developers.

## Step 3: Check that it will sell

Before you make the whole thing, check that your customer already buys products like it.

-   **Search a marketplace.** Look up the product on Etsy or Gumroad. See how many similar products exist, what they cost, and what reviewers praise or complain about. The complaints tell you what to do better.
-   **Read where your customers talk.** Subreddits, Facebook groups, and comment sections show what people ask for and can’t find.
-   **Ask your audience.** If you have followers, ask what they’d pay for, or post a free version and see who wants more.
-   **Start with a free sample.** If no one takes the free version, the paid one won’t sell either.

Remember, just because other people offer a solution doesn’t mean it’s a bad idea. In fact, it’s validation that people will probably pay for your product, too!

## What people sell on Spark

In our [October State of Starting Up](https://spark.site/blog/state-of-starting-up-october-2026), digital downloads made up 9% of about 1,500 projects people started on Spark.

Templates were the most common, led by social media templates for small businesses, then invitations for weddings and parties. Printables, ebooks, planners, and coloring books followed. Nearly all were priced as a one-time purchase, usually around $19.

![The Game Assets and Shop the Bio templates: a store of pixel-art packs for game developers, and a link-in-bio page that sells digital downloads.](https://spark.site/images/blog/state-of-starting-up-october-2026/digital-downloads.jpg)

## How to price a digital product

Start from the value the buyer gets out of it. A template that saves a real estate agent an hour every week is worth more than a phone wallpaper.

-   **Look at what similar products sell for.** On Spark, most digital products are priced around $19.
-   **Offer a free sample.** A free page, a sample pack, or a free guide lets buyers see the quality first, and gives you their email address.
-   **Sell at more than one price.** A small product at a low price, your main product, and a bundle give every buyer a way in.
-   **Bundle.** Two or three products together, for less than buying them one at a time, raise the average order.

The example store in our Shop the Bio template does all four. It has a free 7-day starter guide, a $9 macro calculator and grocery template, a $19 meal prep ebook, a $47 12-week program, and the program and ebook together for $59.

Packs can be priced by size too. Game Assets, another of our templates, sells pixel-art packs for $16 to $24 each.

## Where to sell digital products

You can sell on a marketplace, on your own site, or both.

| A marketplace, such as Etsy | Your own site |
| --- | --- |
| Buyers are already searching there | You bring buyers in through social media, email, or search |
| The marketplace takes a fee on each sale | You keep each sale, less payment processing and your platform’s fees |
| The marketplace owns the customer relationship | You keep every buyer’s email address |
| Your product sits beside similar listings | Only your products, in your own brand |

Many sellers do both: they list on a marketplace to be found, and send repeat buyers and followers to their own site in order to own the customer relationship.

## How to start selling

Once you’ve chosen your customer and your product:

1.  **Make the product, and a free sample of it.** Free samples are the best advertisements.
2.  **Set up a store.** Make a product page, checkout, and download.
3.  **Share it with your customers.** Figure out where you customers hang out online. (You can ask Spark for help, too)
4.  **Email the people who took your free sample** when you release something new.

## Start from a template

Two of our business templates are built for selling digital products. You can use these templates and change them to fit what you sell.

[**Game Assets**](https://spark.site/business-templates/digital-download-store) is a store for game asset downloads. Customers try a free sample of each pack, pay once, and find everything they’ve bought on a My downloads page. You get a products screen for prices and samples, a sales dashboard, and an AI tool that drafts new packs.

[![The Game Assets home page: “Art for your next game.” above a pixel-art dungeon scene, with a Browse the packs button and a note that every pack has a free sample.](https://spark.site/images/blog/digital-products-to-sell/game-assets-home.jpg)](https://spark.site/business-templates/digital-download-store)

[**Shop the Bio**](https://spark.site/business-templates/link-in-bio-store) is a link-in-bio page that sells downloads. Fans tap through from your profile, check out without making an account, and download what they bought, with a copy by email. A free guide collects email addresses.

[![A Shop the Bio page on a phone: Rae Calloway Strength, a photo of Rae lifting dumbbells, links to Instagram, TikTok, YouTube, and email, and a free guide under Start here.](https://spark.site/images/blog/digital-products-to-sell/shop-the-bio-home.jpg)](https://spark.site/business-templates/link-in-bio-store)

You edit the page beside a live phone preview and see where your buyers come from.

See all of them in our [business templates](https://spark.site/business-templates).

## Questions people ask

### What digital products sell best?

The ones a specific group of customer already buys, made by someone who knows that group well. Templates, printables, ebooks, workout plans, and presets are common choices. On Spark, templates are the most common digital product people set out to sell, led by social media templates for different types of small businesses.

### How do I choose a digital product to sell?

Start with the customer you know best. Then pick a kind of product that customer already buys and that you can make well. Also, check that similar products sell before you make the whole thing.

### How much should I charge for a digital product?

On Spark, most digital products are priced around $19. Price by what the product saves or earns the buyer, offer a free sample, and add a bundle to raise the average order.

### Do I need a website to sell digital products?

You can start selling digital products on a marketplace. Building a site of your own helps keep your customer relationships, and lets you build new products for them over time.

### Can I sell digital products without an audience?

Yes, but it’s slower. Marketplaces and search can bring buyers to you. An audience, even a small one, makes the first sales much easier, so start sharing your work where your buyers spend time.

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